How Marketers Can Take Advantage Of Apple’s iOS 6

Well, we all know iOS 6 is here and now we have advice in how to best use it’s technology and features for our marketing campaigns.

Excerpt:  How You Can Take Advantage Of iOS 6 To Improve Your Marketing

Your next question is probably, “What does this mean for me as a marketer?” With over 2 million pre-orders on the first day, the iPhone 5 (which comes loaded with iOS 6) is sure to be in the hands of your customers. Here are a few ways to take advantage of the new features:

Read full article via How Marketers Can Take Advantage Of Apple’s iOS 6.  From Marketing Land

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Deloitte | Retail & Distribution

For everyone in the holiday sales arena, particularly all of our retail small businesses.

Articles Included – Insights
Excerpt:

No debate here — shoppers’ spirits are brighterDeloitte’s 2012 annual holiday survey: Omnichannel shoppers to spend 71 percent more on gifts than store-only shoppers.

Mobile retailing: Are you ready for radical change? Mobile technology is affecting many parts of a retailer’s business: from inventory management to cross-channel integration, talent recruitment, and more. This report outlines seven important mobile retailing implications that are emerging as universal.

Retail global expansion For retailers, entering new foreign markets is not as simple as signing a lease and opening the doors. Deloitte examines three primary market-entry methods, franchising, joint venture and owned expansion, and explores the potential trade-offs that each model presents.

The dawn of mobile influence Mobile is having a major impact on store-based sales and its influence is increasing. Deloitte examines the current and potential future effect of mobile on traditional in-store sales.

Pricing from ahead: Helping retailers win in the age of the connected consumerAccess to information through digital technology has changed the tide in retail. How might retailers build an effective pricing strategy to address today’s connected consumer and achieve positive business results?

Check out the articles on November update via Deloitte | Retail & Distribution.

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Four Ways to Build Better Budgets – HBR

Actually, unless you are a brand new startup, budgeting and planning for future is well under way for 2013.   If you haven’t started or need some help, this is a good points article.

Excerpt:  It’s that time of year again: Budgeting and planning for next year are in full swing. Everyone has been through this process. At one end of the spectrum is the struggling business unit that unveils the miraculous “hockey stick” trajectory their sales and profits are just about to take…again. (Don’t bet on it.) At the other end are high-performing business units that are starved of the resources they need in order to fund growth because they are subsidizing another business unit’s hockey stick.

Through hundreds of sessions like these across dozens of industries, we’ve identified four best practices to make your budgeting and planning process much more effective and less dependent on illusory projections.

Read full article via Four Ways to Build Better Budgets – Jason Green – Harvard Business Review.

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The Idea That Led to 10 Years of Double-Digit Growth – HBR

This is an important read for all in leadership and governance who are responsible to make those difficult decisions.  It addresses decisions that all companies face …..  there is a caution against the same innovation that succeeded may not be the best today or even tomorrow.

Excerpt:  In the mid-90s as CEO of Medtronic, I was concerned about whether we could sustain the remarkable success in innovation that we had enjoyed during the previous 10 years. As we grew, I knew it would be very difficult to continue to create the breakthrough innovations that had led to Medtronic’s high growth rate, which had exceeded 18% per annum for a decade. Then I read Clay Christensen and Joe Bower’s 1995 article “Disruptive Technologies: Catching the Wave” in HBR.

Read full article via The Idea That Led to 10 Years of Double-Digit Growth – Bill George – HBS Faculty – Harvard Business Review.

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SEC Legal Bulletin on Shareholder Proposals — The Harvard Law School Forum on Corporate Governance

Small business need-to-know SEC update.

Excerpt:  In a prior bulletin, SLB No.14F, the SEC had reconsidered its view as to who constitutes a “record holder” for purposes of Rule 14a-8 and indicated that only DTC participants may provide adequate proof of ownership for shareholder proponents. Consistent with its no-action letter decisions during 2012, the Staff indicated in this bulletin that it would also view ownership letters from affiliates of DTC participants as satisfying the proof of ownership requirement.

Also, the Staff indicated that a shareholder who holds securities through a securities intermediary that is not a broker or a bank can satisfy Rule 14a-8’s documentation requirement by submitting a proof of ownership letter from that securities intermediary. If the securities intermediary is not a DTC participant or an affiliate of a DTC participant, then the shareholder will also need to obtain a proof of ownership letter from the DTC participant, or an affiliate of the DTC participant, that can verify the holdings of the securities intermediary.

Read full article via SEC Legal Bulletin on Shareholder Proposals — The Harvard Law School Forum on Corporate Governance and Financial Regulation.

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A Simple Tax Proposal to Improve Financial Stability — The Harvard Law School Forum on Corporate Governance

Small business of-interest.  The perspective isn’t what is so unusual in this article — in my opinion, it is the definitions insights and solutions put forth.   What do you think?  Cash management

Excerpt:  It is hard to imagine a financial crisis that is not ultimately caused by creditors who had taken on too much debt. Debt is the root cause of most corporate financial failures and, if a snowball effect sets in, the root cause of financial system failure. Of course, debt also has advantages. Without debt, many privately and socially valuable projects could never be undertaken. Still, it is our current tax system that has pushed our economy to be too levered. Now is the time to address the problem—before it will again be too late.

From a creditor’s perspective, the two key advantages of debt are the tax deductibility of interest payments and the ability of lenders to foreclose on non-performing borrowers (which makes it in their interest to extend credit to begin with). Although both factors contribute greatly to the incentives of the borrower to take on debt, there is one important difference between them: the tax deductibility of debt is not socially valuable.

To explain this issue, let’s abstract away from the beneficial real effects of debt and consider only the tax component

Read full article via A Simple Tax Proposal to Improve Financial Stability — The Harvard Law School Forum on Corporate Governance and Financial Regulation.

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17 Little Known Social Media Tools You Should Be Using (and Why)

Following our previous post with 5 popular social media tools for marketing, KISSmetrics gives us even more and good detail on 17 useful social media tools for marketing.  Check out previous 5 and the 17 in this article.

Excerpt:  Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it. And it seems that every week there is a new social site launched.

To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service. What’s a marketing professional to do?

To help you cut through the clutter I thought I’d share with you 17 must-use social media tools that have helped my clients and their businesses. You’ll also get my reasons for why you should be using these tools, too.

Read full article via 17 Little Known Social Media Tools You Should Be Using (and Why).  From KISSmetrics

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Five Valuable Tools to Facilitate Your Social Media Strategies

Check out the most popular tools to help you organize the growing social media campaigns.

Excerpt:  Utilizing social media in your online endeavors should be an essential component of your overall strategy. Search engines are being modified to reflect the popularity of powerful sites like Facebook, Twitter and other big-name players. Maintaining a social presence and building a reliable reputation are vital to effective online marketing and networking. Now, as Google+ and Pinterest join the mix, it can become overwhelming to keep track of the multitude of social sites to update regularly. Here are some of the most popular tools to make your job easier.

Read full article via Five Valuable Tools to Facilitate Your Social Media Strategies.  From Blogtrepreneur

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A Startup’s First Hires: What To Look For

Advice for all startups .  If you have worked in a large company prior to starting your own company, there are differences in who you should hire as your early stage employees in your startup versus your hires in your prior large company.   Human resources management.

Excerpt:  Early startup employees may not have the same direct financial risk in the business as a company’s founders, but they are certainly taking a leap of faith and putting their trust in a young entity that could crash and burn at any time. These people are critical to startups and small businesses around the globe.

The first employees of a new business must be up for more than just what’s written in a job description, because a startup is not the same as an established business that already has a foundation.

Read full article via A startup’s first hires: What to look for – Fortune Management.

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14 New Posts HALLOWEEN, 10.31.12 Small Business News to Use

HOME page highlights today include:
– 50 Halloween desktop wallpapers to copy and use — cool.
– affordable care act changes for 2013 – you need to know these
– Grant Thornton gives us an update of their Compensation & Benefits Bulletin
– your next problem — your employee is now a big personal brand
– CFO.com’s special digital edition for private companies
– affordable and manageable big data for small business
– know what competitive intelligence is —  upgrade your team
– more stats on why small business should blog
– develop your memory — it helps immeasurably in all your responsibilities
– Gartner gives us the 2013 update on technology trends
– brain performance test (cool) with a specialized report to show what you need
– plus there is even more today – explore all!

Halloween is a favorite for some.  Please stay safe tonight and HAVE FUN!!

Beverly

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50 Scary Halloween Desktop Wallpapers

In keeping with today’s Halloween theme, here are 50 choices of desktop wallpapers you can save and use.  Small business tools

Excerpt:  Every Festival, I will compile some Wallpapers to Beautify our Desktop with the Wallpapers.

50 desktop wallpapers to click and use via 50 Scary Halloween Desktop Wallpapers.  From Design Skew

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Affordable Care Act Changes in 2013

Small business need-to-know —  changes becoming effective in 2013.  Human resources management

Excerpt:  The Affordable Care Act was enacted on March 23, 2010 and includes the following important tax provisions that take effect in 2013.

Read full article via Affordable Care Act Changes in 2013 | Intuit News Central.

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Compensation and Benefits Bulletin | Grant Thornton

Grant Thornton gives us an update on their Compensation and Benefits Bulletin.   Human resources management

Excerpt Contents:
Selecting executive compensation peer groups: what’s really important

Evolution of expatriate assignments presents challenges

IRS issues guidance on rates under new pension funding rules

Download full bulletin here via Grant Thornton LLP.

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Your Employee Is an Online Celebrity. Now What Do You Do?

Ok guys, here is your next problem!   What do you do about it?

Excerpt:  A growing number of professionals are using social media to build a personal, public identity—a brand of their own—based on their work. Think of an accountant who writes a widely read blog about auditing, or a sales associate who has attracted a big following online by tweeting out his store’s latest deals.

Co-branded employees may exist largely below the radar now, but that’s changing fast, and employers need to start preparing for the ever-greater challenges they pose for managers, co-workers and companies.

Read full article via Your Employee Is an Online Celebrity. Now What Do You Do? – WSJ.com.

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CFO Magazine Playbook Fall 2012

CFO.com is offering a special free digital edition — contents are specifically for private companies and their concerns.  Small business

CFO Magazine Playbook Fall 2012.  From CFO.com

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