Good points outlined by stepping through a creative process.
Excerpt…….One example of applying design principles to branding is with Avivo. Denis Olenik was the lead designer, and he has graciously provided us a snapshot of his process in developing a brand from scratch. As you read through this article, notice how Denis uses various tools, design definitions, and fundamental design concepts — like repetition — to build a beautiful brand portfolio for Avivo.
Read full article…..via Branding: Where Graphic Design Meets Marketing » Logo Design » Design Festival.