The State of Social Marketing 2011 – 2012

Another article today on the status of social media and marketing…..this one from another expert in the field, and it is a good read with stats and detailed information.  Recommended…

Excerpt…..At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At the vanguard, Social Businesses drive a virtuous cycle of discovery: Their successes in Social marketing lead to new data, which lead to insights, which lead to new and more effective programs as well as the business systems and processes necessary to improve internal and external collaboration.In 2012, social media marketing, driven by these innovations, will only continue to mature. Bottom-up learning about what really works in Social will be essential for this expansion

Read full article…….via The State of Social Marketing 2011 – 2012 | Social Media Today.


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