How to make a business case for Web 2.0

Strategy, innovation and disruption……  leadership tool to help you with your planning and strategy.

Excerpt…….Social media tools and web based collaborative approaches (web 2.0) are a disruptive technology changing business, social and political models by enabling instant, often unmediated content generation and sharing.

Most business leaders anticipate that marketing and sales are the functions within their organisations to make the most use of web 2.0. But communication with customers may not be the most significant benefit. Corporations have used web 2.0 for different applications, and some of the case studies in the tool examine to what effect these innovative uses have been employed.

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