Managers Need to Up Their Game with Social Media – HBR

Article addresses one of the most discussed topics of concern, and probably fault, in today’s business environment and needs.  Leadership and management……

Excerpt……..While it sounds obvious that managers can compromise collaboration with prescriptive control, the relationship between resources, responsibility, and management is one of the most frequently asked questions in organizations looking to apply social media to achieving meaningful business purposes. Collective responsibility is a thorny issue and it takes a different level of management maturity to break the idea that if there isn’t one person responsible, then no one is responsible.

Read full article…..via Managers Need to Up Their Game with Social Media – Anthony J. Bradley and Mark P. McDonald – Harvard Business Review.

Advertisements

1 Comment

Filed under Leadership, Operations & Innovation, Management, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

One response to “Managers Need to Up Their Game with Social Media – HBR

  1. Pingback: Managers Need to Up Their Game with Social Media – HBR … | SA Business Blog