Gamification – It’s Serious Fun

If you are one of the many who consider business gamification as something someone else does …not you…..read this article

Excerpt……“Gamification” is a hot, hip term right now, conjuring up images of Facebook games that may be a valuable tool for monetizing the social Web. However, for B2B marketers or customer relationship professionals, the badge concept — of rewarding loyalty, community contribution and then recognizing it and promoting it within a group or across the wider Web — is something we can apply directly to many of our organizations and customer engagement strategies. Recently, in an article on CFO.com, David Rosenbaum used the phrase “Gamification. Sounds silly.

Isn’t.” — which neatly sums up where gamification sits in the consciousness of the C-suite right now.

Read full article…….via MediaPost Publications Gamification – It’s Serious Fun 05/11/2012.

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