Today’s status. Note the article also advises next steps for your business segment.
Excerpt: Bottom Line: Certain industries are seeing more value in social tools than other industries. But even managers from industries that place a low premium on social software today agree that social tools will be much more valuable in the near future. MARKETING TAKEAWAY Small businesses are using social to amplify their reach. Larger organizations are doing so to humanize their brand. Challenges remain: companies must develop processes to accurately measure social initiatives; management needs to provide leadership and support enterprise-level social business adoption
Read full article via MIT Sloan/Deloitte Study: Managers See Importance of Social Business | Social Media Today.