What the Gaming Industry Knows About Digital Intelligence

Gamification to tame the overwhelmng data load.   Perhaps the two marry well?

Excerpt: Digital intelligence is appealing to many, but it’s equally daunting because no simple solution exists for handling massive volumes of diverse data, tracking visitors across digital channels, and directly connecting insights to actions. But one industry does stand out as an early adopter: the gaming industry.

Gaming firms have significant incentives to master analytics because game usage data is their first and best feedback loop into the health of their businesses and the needs of players. Don’t believe it? Consider this:

Read full article via What the Gaming Industry Knows About Digital Intelligence.  From Mashable

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