Gamification and Motivation: Tapping into Psychology

There are reasons why gamification just works!   The article is within my favorite, “why we do what we do” and “why we are who we are”.   For your marketing, branding and sales, the benefit here is to tap into the why in order to successfully use the tool.

Excerpt: Gamification done right taps into people’s most basic desires. Zichermann says it’s “75% to 25%, psychology to technology.”

Michael Wu, Ph.D. discusses the relevance of the Fogg Behavioral Model in thinking about gamification. The model outlines three required factors that underlie any human behavior:

Read full article via Gamification and motivation: Tapping into psychology « iMediaConnection Blog.


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