This is a good article and timely. SEO management, though critical — for the small business owner, it can be daunting. Good advice to use.
Excerpt: SEO is a competitive place. With such a strong emphasis on specific SEO mechanics and tactics, it’s easy for small business owners to lose the forest for the trees.
A disciplined approach that surrounds sound SEO with best-in-class measurement and evaluation techniques is critical. Furthermore, tight integration between SEO and other marketing processes such as email nurturing and sales CRM might just make the difference in achieving a positive ROI for SEO