Nonprofits need to use the social media avenues. What does it take in terms of time and committment? This article addresses each with reasonable estimates. Also, there is a link to a prior related article you should also check out while you are there.
Excerpt: The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. It’s important to note that the time requirements for each tool are fluid and are always changing from week to week, but the estimates do provide a framework that will help you draft a realistic social media manager job description and decide what social media tools your nonprofit can utilize based on your capacity.