Another heads-up article from HBR this morning. A reality check — if you haven’t gotten here yet, it probably means it is because you are a brand new entrepreneur.
Excerpt: However, there will be blood as the business world pursues the mobile gold rush.
We’ve seen this movie before. In the early days of the web, it was the website that created a browser-fueled gold rush — until organizations realized that maintaining a website that provided real value was more difficult than launching something quickly. The same story is now playing out in social — getting something launched on Facebook, Twitter or Pinterest is easy, but building an engaged and meaningful following isn’t. And the same will happen in the rush to mobile if companies take a “channel” approach vs. a behavioral approach. In short, it’s not about mobile as much as it is about understanding mobility.
Read full article via The Future Isn’t About Mobile; It’s About Mobility – David Armano – Harvard Business Review.