6 Strategies For Stealing Customers Away From Amazon

This is not to say Amazon is bad.  This is an article devoted to what every small business product company is facing today.  It is called “showrooming”.  Read how-to one small business uses a strategy to combat “showrooming”.

Excerpt: Consumers today have unlimited access to retailers. Thanks to smartphones, they can walk into a store, experience the product or service, but then actually make the transaction online–where products might be 10% to 15% cheaper–with the added bonus of having it delivered to their doorstep. This is called “showrooming”–and it’s causing a lot of businesses to scramble.

Read full article via 6 Strategies For Stealing Customers Away From Amazon | Co.Design: business + innovation + design.

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One response to “6 Strategies For Stealing Customers Away From Amazon

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