This is not to say Amazon is bad. This is an article devoted to what every small business product company is facing today. It is called “showrooming”. Read how-to one small business uses a strategy to combat “showrooming”.
Excerpt: Consumers today have unlimited access to retailers. Thanks to smartphones, they can walk into a store, experience the product or service, but then actually make the transaction online–where products might be 10% to 15% cheaper–with the added bonus of having it delivered to their doorstep. This is called “showrooming”–and it’s causing a lot of businesses to scramble.