A different perspective with defined and by example best practice of today’s marketing and branding on internet websites. Good read.
Excerpt: The solution is first; the product or service is secondary. Most valuable of all is the ability to skip all the time-wasting, enervating detritus of shopping; to be confident that you are being directed straightaway to a better end result than you could find offline.
Read full article via Brand Transformation on the Internet. From Strategy + Business