Okay, just about the time we are all getting into “analytics”, “metrics” , “ROI”, in this new business environment of ours today ….. wait … take a look at this heads-up article about what we are measuring and what does it mean. Can we actually take the current measurement without first eliminating the “noise”, mmm … probably not such a good idea. Data management
Excerpt: If we’re only tracking aggregate revenue, all of us want to take credit for the spike in sales (including Santa). With all this noise in our data, it’s very difficult to determine who gets the most credit. Curse you Santa!
So, how do we minimize the noise in our data and find the real signals for improving our business?
We focus on people.
Read full article via Customer Analytics: How Analyzing Real People Will Improve Your Business. From KISSmetrics