Games Advertising

Get a 17 page report of status in this fast growing segment of advertising — find out what still needs to be done and more.   Great information.

Excerpt: While video games are one of the fastest-growing advertising platforms in digital media today, there are still many components that need standardization. This report identifies potential areas for standardization including: impression measurement, audience metrics and further discusses the need to address interoperability issues as a way to extend advertiser campaigns across platforms.

Subsequent reports may address audience demographics and behavior, best practices and case studies

Read full introduction and download paper IAB – Games.

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