Get a 17 page report of status in this fast growing segment of advertising — find out what still needs to be done and more. Great information.
Excerpt: While video games are one of the fastest-growing advertising platforms in digital media today, there are still many components that need standardization. This report identifies potential areas for standardization including: impression measurement, audience metrics and further discusses the need to address interoperability issues as a way to extend advertiser campaigns across platforms.
Subsequent reports may address audience demographics and behavior, best practices and case studies
Read full introduction and download paper IAB – Games.