Most Organizations Still Fear Social Media – HBR

Small business of-interest and takeaways.  Find out where your peers in larger companies stand on social media acceptance and use.

Excerpt: In just a few years, social media has come to dominate many of our personal communications. We collaborate daily, sometimes productively, sometimes not. Most organizations, however, still view social media as a threat to productivity, intellectual capital, security, privacy, management authority, or regulatory compliance. In fact, this is the most common attitude among the more than 250 organizations that have taken our Social Readiness Assessment …..

…..   Overall, respondents were split 50/50 between a positive and challenged attitude towards social media with many indicating that they recognize the potential for social media to address strategic needs and generate durable change.

The figure below shows the distribution of the six social media attitudes we identified.

Read full article via Most Organizations Still Fear Social Media – Anthony J. Bradley and Mark P. McDonald – Harvard Business Review.


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