When Retailers Make Strange Bedfellows | Knowledge@Wharton Today

Ideas? Anyone?  Read this for inspiration …. if you are like me and many others, the link of Neiman Marcus and Target as partners — I thought it was a typo .. .. not so, read on.   Sales

Excerpt: The Neiman Marcus luxury retail chain announced a new partnership this week with discounter Target that will offer a limited collection of items from 24 American designers. According to an article in The Wall Street Journal, the items – ranging from clothing and accessories to leather goods and stationery — will be sold for the same price in both stores, and carry both company logos on their labels.

Neiman Marcus and Target are not two retailers one typically talks about in the same breath. But Wharton experts generally applaud the initiative and suggest it takes advantage of several shopping trends that have gained momentum since the economic downturn.

Read full article via When Retailers Make Strange Bedfellows | Knowledge@Wharton Today.

Advertisements

Comments Off on When Retailers Make Strange Bedfellows | Knowledge@Wharton Today

Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Comments are closed.