Are you still on the fence about social media? Read this article, you are not alone, but then, that doesn’t necessarily make it in your best interest either.
Excerpt: MARKETING TAKEAWAYS Small businesses are using social to amplify their reach. Larger organizations are doing so to humanize their brand. Challenges remain: companies must develop processes to accurately measure social initiatives; management needs to provide leadership and support enterprise-level social business adoption. Regardless of size or industry segment, however, managers throughout the world acknowledge that social software and the social business enterprise will be of greater value to their organizations in the future. And so should you.
Read full article via MIT Sloan/Deloitte Study: Managers See Importance of Social Business | Social Media Today.