More update on social media today with the new offerings and features just released for merchants from Foursquare.
Excerpt: On Wednesday, Foursquare announced a slew of new merchant tools that give business owners more power than ever before to communicate with their customers through the location-based platform. Before, business owners could claim their venues, set up a special and let the platform take it from there—it was more of a passive marketing tool. The new additions make Foursquare’s local updates far more dynamic, and they leverage location-based marketing in a more targeted way than Facebook and Twitter. The revamp has several parts: