The 10 Smartest Web Analytics Tools : Innovation :: AMEX

A list of useful tools for website analytics, some offer a free version.

Excerpt:  Trying to understand your Web visitors can be a bit, well, confusing. Each individual visitor brings his own set of data that has to be collected, measured, analyzed and reported. If you don’t know what you’re looking at, it can feel a bit like being handed a Rubik’s Cube.

Luckily, there are plenty of tools out there that can turn all of that collected information into an easy-to-understand report that gives you much-needed insight into your unique Web visitors. When you are armed with this knowledge, you get to see how effective your website is and what changes you need to make in order to make it even better.

Here are some of the top 10 tools that you can use to gain more understanding about your website traffic.

Read full article via The 10 Smartest Web Analytics Tools : Innovation :: American Express OPEN Forum.

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