All of you in marketing, did you know this? Probably, but if not, you really need to read this. For others, a good read and reminder. I believe it, however, I was a bit surprised at the high 85%. What do you think — or what have you experienced?
Excerpt: Shoppers most often choose what they buy based on color. In fact, it can account for up to 85 percent of the reason people buy one product over another, according to the Color Marketing Group, a professional organization for color designers in Alexandria, Va.
Color’s influence on consumer behavior isn’t confined to just merchandise.
Read full article via Five Ways Store Colors Can Influence Shoppers | Entrepreneur.com.