Heads-up marketing management. Good read and great reminder of just what is important and the focus.
Excerpt: Last month, I was immersed in face-to-face dialogue with senior B2B marketing leaders from well-known companies who were attending Forrester Forums and FLB events, and one thing was blatantly clear. These leaders are so focused on their initiatives, campaigns, and programs that they have lost sight of the thing that matters most: the customer.
Read full article via B2B Marketers Have A Blind Spot: The Buyer Journey | Forrester Blogs.