PwC: Mobile Innovations Forecast | First in Series

Mobile adoption the smart way is what every business should be addressing in the future.  This article starts off a series from PwC to help you do that.

Excerpt:  Where will the disruptions in mobile innovation arise over the next five years? How will they change consumer and employee behaviour? What business opportunities will result? What can companies do to take advantage of these disruptions? How do they fit into broader market trends now driving the technology sector?

Answering these kinds of questions requires not just a keen understanding of the evolutionary curve of the enabling technologies, but a broader framework for analysing mobile innovation quantitatively and qualitatively. With the goal of providing business leaders early warnings about coming disruptions and actionable intelligence about new opportunities, PwC introduces its Mobile Innovations Forecast (MIF), a four-part framework for analysing and understanding mobile innovation.

Read introduction and download first in series of reports via Mobile innovations forecast – a series of quarterly insights with follow-on articles released bi-weekly.  From PwC

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