Recommended read. Social media best practices is still in the development stages. Therefore, we take advantage of information from successful pioneers — now experts. Not to do so can result in social media being the “terminator”, read Best Buy’s story.
Excerpt: According to Barry Libert, CEO of Open Matters and author of Social Nation, the reason is that companies tend to focus on internal issues such as operational excellence. External forces such as social networks that they cannot control tend to confound them. In this interview with Knowledge@Wharton, Libert discusses four specific steps – he calls them CARE – that companies can use to better harness the power of social networks to engage with their customers and inspire their employees.