This is a important read for all small business. The article references small business in the UK but the advice and information pertains to all small business regardless of country location. Social media best practices is still so new, and we are all still learning. The more we put into our reference and advice files on the subject, the better able we are to begin to manage this new “thing”.
Excerpt: A survey carried out by online marketing tools provider Constant Contact Inc. has shown a disconnect between British small businesses’ perception of social media marketing success and the reality
Read full article and access infographic attached via Constant Contact survey shows small businesses are unhappy with social media usage but often don’t understand how to judge success | The Drum.