Here is a short but upbeat article for all small business. You are competitive but perhaps with a few different tricks that the behemoths. Sales and marketing on the internet
Excerpt: Don’t write the little guys off yet.
While massive web giants like Amazon and Zappos wield weapons like free shipping, stellar return policies, and low prices, small boutiques are embracing the web and thriving, the New York Times reports.
Among high-end retailers, local boutiques have been exploiting their small sizes and smaller customer bases to find success in the market. Here are a few tricks they say they’re using:
Read full article via How to Beat the Retail Giants | Inc.com.