6 Critical Action Items B2B SEOs Need to Consider With Converged Media

Good information with lots of advice and how-to.  Marketing continues to evolve — even faster today with social media and mobile demanding new skills and new strategies.

Excerpt:  Converged media represents the utilization of two or more channels (paid, owned, and earned media) working in concert and enabling brands to reach their target audience regardless of channel, medium, or device.

Read full article via 6 Critical Action Items B2B SEOs Need to Consider With Converged Media – Search Engine Watch (#SEW).

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