Motivate Your Core Performers to Become Star Performers – HBR

Here is some good sales management advice.  Want to make changes that count, here is one that could very positively improve the bottom line.

Excerpt:  As the largest cadre, core performers typically represent the greatest opportunity, but they’re often ignored by incentive plans. At the same time, they’re the group most likely to move the needle — if they’re given the proper incentives.

Why does this valuable group tend to be off the radar screen? One reason is that sales managers don’t identify with them. At many companies the managers are former rainmakers, so they pay the current rainmakers an undue amount of attention. As a consequence, core performers are often passed over for promotion and neglected at annual sales meetings. But this is not in the best interest of the company. Core performers usually represent the largest part of the sales force, and companies cannot make their numbers if they’re not in the game. Here are some proven strategies for keeping them there.

Read full article via Motivate Your Core Performers to Become Star Performers – Thomas Steenburgh and Michael Ahearne – Harvard Business Review.

Advertisements

1 Comment

Filed under Management, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

One response to “Motivate Your Core Performers to Become Star Performers – HBR

  1. You have mentioned very interesting points ! ps nice internet site . “‘We’re always lucky,’ I said and like a fool I did not knock on wood.” by Ernest Hemingway.