Using neuroscience to improve your sales and lead generation — a proven tool. Just one of the uses (an important one) for “why we do what we do” and “why we are who we are” — a couple of my favorite topics for leadership and management, as most of you know.
Excerpt: Human behaviour can be influenced by a whole range of common psychological quirks. Perception of scarcity, the herd effect, reciprocation and personalisation, all lend themselves to techniques for lead generation and marketing optimisation.
But what are these quirks of human nature and how are they actionable? In this post we’ve mapped the psychology to lead generation and marketing techniques, shining some light on why certain tactics work and to give you some inspiration!
Read full article via 13 Neuromarketing Lead Generation Tools. From JumpLead