Social media, Facebook, advertising — read what the stats show is working and for what kind of businesses. Small business takeaways.
Excerpt: One of the biggest uncertainties about Facebook is how well its social ads work. The social network and its partners have trotted out study after study showing that people more often click on Sponsored Stories and related ads that contain a friend’s name, but advertisers and especially investors are not yet universally convinced.
Today at TechCrunch’s Crunchup conference in Silicon Valley, we got the skinny from two people who know as much about Facebook advertising as anyone:
Read full article via Facebook Social Ads: What’s Working, What’s Not – Forbes.