The Future of Marketing Research: Dunbar’s Number and Bad Economic Decisions

This is actually a good read for all, but especially for marketing management — there are small business takeaways — reference to a story in the New York Times Magazine.

Excerpt:  Having followed the dull roar of the MR commentariat on the future of marketing research (and having contributed to it in a minor way), I was fascinated by Adam Davidson’s article in last weekend’s New York Times Magazine, “Can Mom-and-Pop Shops Survive Extreme Gentrification?” Not because gentrification is terribly relevant to MR, but because of Davidson’s reaction to the news that some Mom-and-Pops still exist happily in heavily competitive, booming Greenwich Village.

Davidson, of NPR’s “Planet Money,” can be heard on “Morning Edition,” “All Things Considered” and “This American Life.” He’s well informed about economic issues, and both reliably insightful and entertaining. He also grew up in the Village when it was still “the Jane Jacobs ideal, a neighborhood crammed with small mom-and-pop stores.”

Read full article via The Future of Marketing Research: Dunbar’s Number and Bad Economic Decisions.  From C + R Research

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