As business begins to understand the potential and the probable of understanding and using neuroscience in business, in particular marketing — there are the controversies. Leadership and management learning tools.
Excerpt: Despite the plethora of opportunities it opens up, reading consumers’ emotions through neuroscience and consumers controlling technology through their minds are understandably highly controversial subjects. In fact it has been recognised as such a contentious issue that the British ethics group, the Nuffield Council on Bioethics (NCB), has already launched an investigation into the ethical dilemmas and potential threats of such technology, the global market for which it says is worth £5bn and growing fast. Despite the controversy, as neuroscience and our understanding of human DNA develops to a whole new level of usability, it is inevitable that it will become an increasingly coveted tool within the marketing industry.
Read full article via Mind control: the advent of neuroscience in marketing | Media network | guardian.co.uk.