Marketing management good read. It is an interview with Wharton School of Business. Small business takeaways.
Excerpt: Our current multi-channel, multi-screen, “always on” world is giving rise to a new form of storytelling, dubbed “transmedia,” that unfolds a narrative across multiple media channels. A single story may present some elements through a television series or a motion picture with additional narrative threads explored in comic books, video games or a collection of websites and Twitter feeds. Depending on their level of interest, fans can engage in selection of these story elements or follow all of them to fully immerse themselves in the world of the story.