‘Build It and They Will Come’ is Not a Business Plan

Entrepreneurs and wanna be entrepreneurs this article is a great reminder of the steps necessary to execute a successful business launch.

Excerpt: Many times in extended diligence reviews, the entrepreneur is ultra-excited about the product. They feel the product will sell itself and simply making it and being first on the market is enough to be the dominate player. This “build it and they will come” attitude is common but, many times the buyers or users do not show up. Building a successful company requires strategic planning and thinking about all aspects of the business and identifying weak areas and plans to resolve those weaknesses

Read full article via ‘Build it and they will come’ is not a business plan – Charlotte Small Business | Examiner.com.

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