As the title states, this article is a must read for small business owners struggling with pricing — and who doesn’t? Great detailed information as usual from KISSmetrics.
Excerpt: Below I’ve analyzed a few recent research studies that dive into pricing of products and services in the hope that you might better understand how to price your own goods.
Read full article via 5 Psychological Studies on Pricing That You Absolutely MUST Read. From KISSmetrics