The Secret of Neuromarketing: Go for the Pain

As the line below reads, “something to wrap your marketing brain around”.    We are back to “why we do what we do” and “why we are who we are”.  🙂   For marketing management, understanding this and the tools neurosciences are giving you translates to your efforts will be rewarded by better targeting in the future.

 Excerpt:  There has also been much discussion lately about the rewiring that is happening to our brains because of our constant interaction with computers and smartphones. This interaction is further reducing our attention spans, which is pushing overworked and overcommitted American consumers to make purchasing and other decisions more quickly. The upshot is that people want information but they want it baby style — pureed to its most basic and served simply.

Something to wrap your marketing brain around.

Read full article via The Secret of Neuromarketing: Go for the Pain – NYTimes.com.

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