How Much Should You Spend on CRM Software?

A good question and some answers for everyone …  article also includes some how-to measure needs to expected results.

Excerpt:  Making the business case for an accounting or HR system is clear-cut: Avoid unnecessary costs, manage cash better, reduce risk and you’re done. If you were to invest twice as much in one of those systems, you might increase business payoff by 20 percent, so you can find the optimization point for ROI in a single spreadsheet.

With a manufacturing systems, the extra payoff from investing in all the fanciest supply-chain add-ons, such as constraint-based production scheduling and inventory optimization, just isn’t there for most businesses. For both the CIO and the CFO, these systems are easy to think about–the data is hard to debate, and the outcomes are pretty much black and white.

Then there’s the CRM system. To misquote Tom Lehrer, “Life is like a CRM system: What you get out of it depends on what you put into it.”

Read full article      via How Much Should You Spend on CRM Software? | CFOworld.

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3 Comments

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3 responses to “How Much Should You Spend on CRM Software?

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