More great takeaways — by steps in proven branding success.
Excerpt: For my book, Breakthrough Branding, I studied a range of entrepreneurs and their branding habits. I learned that whether you’re an established or aspiring small business owner, the best apply a bold and powerful simplicity to the branding process.
Here’s what the successful brands I studied did to execute that simplicity
Read full article via How These Small-Time Brands Made It Big – Catherine Kaputa – Harvard Business Review.