Small business B2B takeaways in this article. B2B companies need to learn the successful techniques used by B2C companies because today the market has changed to closer align the how-to.
Excerpt: While the science of customer purchasing behaviors has been around since the dawn of commerce, these principles have not been applied to the B2B space. Times are changing, and when it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now.
In the B2B world, the entire basis of marketing is underdeveloped, relying solely on less accurate evaluation methods such as demographic information (SIC codes, number of employees, revenue estimates) and risk scores to profile and target businesses.
Read full article via What We Can Learn From Walmart | SalesAndMarketing.com.