A good overview of findings — data management and mining for analytics and brand promotion.
Excerpt: Critics of demographic profiling argue that broad-brush generalizations can only offer limited insight, and that their practical usefulness is debatable. That’s why with the mountains of data being collected about us as we surf the internet and engage with social media, some new ways of looking at targeted populations have emerged that may soon replace the tried-and-true notion of a general demographic.
But while much has been written about the “social graph” – the data from your social connections that allow you to create aggregate profiles based on who you’re friends with – we believe the real opportunity for shift lied with the “interest graph.”
Read full article via MediaPost Publications Using The Interest Graph To Target Social Ads To Gen Y 08/17/2012. From Engage: GenY via MediaPost Publications