Article gives you great insights and how-to social media for your brand and why.
Excerpt: Most companies’ early efforts with social have been the equivalent of “brochureware” (just as they were on the internet back in the 1990s#. And although levels of sophistication are growing — Dell’s #DELL# $6 million-plus in sales via Twitter, for example — most social commerce experiments have a long way to go. All too often, when shoppers on a retailer’s social pages are ready to buy, they’re sent elsewhere to complete the transaction, disrupting what should be a seamless experience.
The goal is to enable and sustain integrated conversations with consumers across all channels – social and otherwise – establishing the mutually rewarding relationships that drive social sales. So how to get there?
Read full article via The new rules of social commerce – Fortune Tech. From CNN Money