Turning Customer Intelligence into Innovation – HBR

Remembering that innovate is a verb and not just a buzzword today that makes you seem “with it”.   This is another good read innovation article from HBR this morning.  Business intelligence

Excerpt:  It’s a paradox of the information age. The glut of information that bombards us daily too frequently obscures true insight. Intelligence should drive better innovation, but unless it is strategically collected and used, it functions like a summer beach novel — an engaging distraction.

Thoughtful companies intertwine customer intelligence throughout the three phases that characterize most successful innovations. Innovation starts with discovery — where an innovator pinpoints an important problem to solve. Ground-level intelligence is critical to this part of the process.

Read full article via Turning Customer Intelligence into Innovation – Scott Anthony – Harvard Business Review.

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