Recommended read as reminder to all entrepreneurs and wanna be entrepreneurs — actually add all small business owners to the list as well.
Excerpt: The late, legendary Silicon Valley attorney Craig Johnson used to say, “The leading cause of failure of start-ups is death, and death happens when you run out of money.”
And the leading cause of running out of money in a start-up is poor financial forecasting.
At the core of unrealistic forecasts is the undying optimism of most entrepreneurs. Their “what could possibly go wrong?” attitude leads to many forecasting disasters. My father used to say that when he looked at investing in an entrepreneurial venture he would always double the start-up costs and triple the time it takes to get to breakeven.
Read full aritcle via Forecasting Revenues Key to Successful Launch. From Dr. Jeff Cornwall