Guts and Optimism: What It Takes to Make the 2012 List

Great article.   For all entrepreneurs and small businesses.  Read how some gutsy startups survived and thrived —  starting in 2008 and moving forward.

Excerpt:   But to what extent were these founders being heroic and to what extent opportunistic or shrewd? We were curious whether our 2008 entrepreneurs were more than ordinarily concerned with demonstrable demand and airtight business models. Or did they approach their start-ups like Butch Cassidy and Sundance: plunging over a cliff, prepared for annihilation but anticipating—for no good reason—deliverance? To understand how our recession-era founders viewed the decision to launch, we asked them to choose among three explanations for starting their companies:

Read full article via Guts and Optimism: What It Takes to Make the 2012 List | Inc. 5000.

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