Sales good read. Here is a basic think — it takes more than ‘I have a great product or service and I simply need for everyone to know it’ — or the ‘build it and they will come’ — recommended for all entrepreneurs and small business owners.
Excerpt: You have the idea. A well-defined selling system is one of the essential components of an effective sales company.
To be effective and productive in your sales efforts, sooner or later you need to develop a selling system.
Your selling system should have variations for each major market segment. For example, the “best way” to sell to a truck line may not be the best way to sell to a tool and die shop. Typically, a selling system would define a sales process for each segment, and then address the best ways to accomplish each step in that process.
Read full article via Article by Dave Kahle.