You Need a Selling System

Sales good read.   Here is a basic think —  it takes more than  ‘I have a great product or service and I simply need for everyone to know it’  —  or the ‘build it and they will come’   — recommended for all entrepreneurs and small business owners.

Excerpt:  You have the idea. A well-defined selling system is one of the essential components of an effective sales company.

To be effective and productive in your sales efforts, sooner or later you need to develop a selling system.

Your selling system should have variations for each major market segment. For example, the “best way” to sell to a truck line may not be the best way to sell to a tool and die shop. Typically, a selling system would define a sales process for each segment, and then address the best ways to accomplish each step in that process.

Read full article via Article by Dave Kahle.

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