Retailers Turn to “Soft Surveillance” to Fight Customer Anonymity – HBR

Good read particularly for ecommerce and retailers.   Its all about moving forward with the more sophisticated systems being developed today that are aimed at discerning your probable buy choice even before you know what that is.  Information technology, data management and data mining.

Excerpt:  Sophisticated new data-gathering systems are designed to both improve profitability and help the consumer save time and effort. But companies need to beware of making shoppers feel that they’ve entered an Orwellian world where Someone is Always Watching.

Read full article via Retailers Turn to “Soft Surveillance” to Fight Customer Anonymity – Robert Plant – Harvard Business Review.

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile

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