Here are good tips and reminders to keep your customer check out a pleasant experience to increase your sales. The article is in KISSmetrics style of lots of information with examples, an easy read and tips to use. Website eCommerce
Excerpt: We often try to find new ways to increase the conversion rate of our product or landing pages; however, one thing that we might forget is the checkout process. Many think that once the visitor clicks “add to cart,” they will complete the checkout process.
In reality, the checkout process is as important as the landing page itself. If something goes wrong or if the customer finds the process too complicated, chances are he or she will leave.
Here are a few tips on how to use your checkout process to drive your overall conversion rate…and most importantly: sales!
Read full article via Checkout Champions: 10 Tips To Win More Ecommerce Sales. From KISSmetrics