Good read. This is a rallying cry for the nonprofits themselves, not for their worthwhile programs and focuses but for their nonprofit business health.
Excerpt: The nonprofit sector builds movements that rally people to action against some of the greatest problems facing humanity. But it has no movement to support itself. The sector speaks for the voiceless. But it remains silent on the systemic misperceptions that undermine its own potential. It defends the weakest among us. But it takes punches to the face when it comes to the issues that affect it directly — issues like spending on overhead and infrastructure, investment in talent, risking donor dollars in the present to achieve a brighter future down the road.
It’s time to change all that. It’s time for a movement for the movement-builders. It’s time for the sector to stand up for itself, speak up for itself, defend itself, organize itself, and advertise itself with the same sense of mission and purpose with which it has long subjugated itself to the sacred canons of frugality and martyrdom.