Experiential Marketing: Harnessing the Power of Emotion in Your Employer Brand

Good read on using today’s tools for today’s marketing challenges with some cautions included.

Excerpt:  Experiential marketing has successfully been used by brands over the past few years to connect with consumers to drive sales and profit. Appealing to a variety of senses, the goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering on both emotional and rational levels.

The role of experiential marketing in branding

Brand is about reputation. It’s what you hear, think and feel about a organization and its product or service–that’s the brand. What’s changed is the role people play in brands

Read full article via Experiential Marketing: Harnessing the Power of Emotion in Your Employer Brand | HR Examiner with John Sumser.

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